LUNA'S SUNDAY CAFE - MORENO VALLEY, CA
I developed a complete logo and branding identity for Luna’s Sunday Cafe, a local coffee shop in Moreno Valley, creating a playful and cohesive visual system that reflects a warm, welcoming café experience. The branding features a primary script logo with soft, flowing letterforms, supported by alternate logo variations and a circular submark accented with star elements for a charming, nostalgic feel.
To bring personality to the brand, I designed a set of custom mascots featuring stylized characters and cat-inspired illustrations paired with a seamless pattern incorporating coffee motifs, hearts, and whimsical icons. The use of hand-drawn textures, subtle grain, and minimal monochrome styling gives the identity a cozy, modern-retro aesthetic.
ROCK-O'S CEREAL
I created an original cereal brand concept, Rock-O’s, a high-protein breakfast cereal designed for gym-goers and active lifestyles. The branding leans into an edgy, high-energy tone, combining bold visuals with a sense of humor to reframe breakfast as a powerful start to the day. Centered around an original character, the identity brings personality and attitude to the packaging while reinforcing the brand’s fitness-driven appeal.
The slogan, “Rock Your Day,” anchors the concept, emphasizing strength, motivation, and daily performance. A limited, eye-catching color palette enhances shelf impact while maintaining a cohesive and recognizable look across packaging and promotional materials.
This campaign was recognized as a finalist in the American Advertising Federation Inland Empire 2026 awards, highlighting its creative impact and strategic execution.
SEE YOUR FUTURE CLEARLY - RAYBAN
I developed a mock campaign for Ray-Ban using original photography, centered around the slogan “See Your Future Clearly.” The concept reimagines a traditional eye doctor chart, transforming it into a playful and visually engaging layout that reinforces themes of vision, clarity, and self-expression.
The campaign combines a CMYK-inspired color palette with layered halftone textures, creating a balance between classic print aesthetics and a modern, editorial feel. Through thoughtful composition and bold typographic treatments, the visuals highlight the product while maintaining a fun, concept-driven narrative.
